La Redoute "Fashion on Station"
Date: 6th – 13th March 2004
Venue: Zurich and Bern, Switzerland
‘Spontaneous fashion to grab the traveller’s attention’. The fashion company La Redoute proposed a very unusual and refreshing fashion show: Spontaneous and amusing fashion ‘episodes’ which alternated on three different locations in the main train-stations of Zurich and Bern. Groups of 4 models displayed clothes for intervals of 15 minutes. In order to change location easily and to allow the change of outfits, they created twelve colourful changing cubicles on wheels. The event was a great spectacle.
For this special show I only selected dancers, actors, singers, clowns… I needed theatrical models with a strong personality and an ability to improvise.
We created three different groups in order to show the diverse clothes assortment of La Redoute:
1. The playful and active group
Wanda Jackson_Let's have a party
The chiffons_He's so fine
Betty Everett_Shoop shoop song
Roy Orbison_Pretty woman
Models: Nicole Messer, Nina Stadler, Emanuela Toffetti, Natalia
2. The sporty and urban group
Mandrake Som_Berimbau Edit
Elza Soares_Mas que nada
Shirley Bassey_Kiss me honey
Yma Sumac_Taki Raki
Models: Anna Blöchlinger, Stefanie Nydegger, Tosca Salinas, Debora Wyss
3. The stylish and elegant group
Nat king cole_L-O-V-E
Shirley Bassey_Big Spender
Models: Maja Gerber, Anna Kissling, Viviane Lang, Jamie Wong-Li