" Le Boudoir"

Sophisticated Tease, Swiss Made Lingerie by Sandra Lemp

My tasks: Oeil extérieur in marketing strategies and brand image.

"le boudoir" is designed by Sandra Lemp as an exclusive highend lingerie collection. It is produced in small quantities by a well-known manufacturer in Switzerland. The style of "le boudoir" is reduced and modern, yet highly sophisticated and very sexy. All fabrics and materials are hand selected and carefully combined in order to achieve the unique caracteristic of "le boudoir". The layering of different "see-trough" fabrics produces a variety of colour shades which sometimes seems to evade the real world. Suddenly, you can see some skin through and in the next moment the impression is vanishing..." _{@ Sandra Lemp}